How much did things cost in 1977?
These are prices of some sample items in 1977.
How much were these prices for someone on an average income in 1977? To get a feel for this, I have adjusted them for the increase in incomes from 1977 to today. You can see these adjusted prices in the column 'Income adjusted'.
| 1977 price | Income adjusted | |
|---|---|---|
| Gallon of petrol | 78p | £8.80 |
| Bottle of whisky (Haig) (Caters) | £4.19 | £48 |
| Bottle of sherry (Harvey's Bristol Cream) (Caters) | £1.95 | £22 |
| Watneys Party 4 (Liptons) | 85p | £9.60 |
| Watneys Party 7 (Asda) | £1.49 | £17 |
| Pint of beer | 38p | £4.30 |
| Pint of milk | 11p | £1.20 |
| 20 cigarettes | 55p | £6.20 |
| 22" Pye colour TV (Currys) | £259.00 | £2,900 |
| 12" Waltham portable black & white TV (Woolworth) | £59.95 | £680 |
| Daily Mirror newspaper | 6p-7p | 68-79p |
| Average house price | £13,000.00 | £150,000 |
| ½lb Lurpack butter (Caters) | 23p | £2.60 |
| Nescafé 4oz coffee (Tesco) | 90p | £10 |
| Can of coke (Tesco) | 11p | £1.20 |
| Ford Cortina car | £2523.00 | £29,000 |
| Indesit fridge-freezer (Currys) | £99.95 | £1,100 |
| Hotpoint deluxe twin tub washing machine (Currys) | £129.95 | £1,500 |
| Hoover Electronic Deluxe automatic washing machine (Currys) | £169.95 | £1,900 |
| Golden Wonder crisps | 13½p | £1.50 |
| Half dozen large white eggs | 22p | £2.50 |
| ½lb Stork soft margarine (Caters) | 13p | £1.50 |
The income adjusted prices are based on the Bank of England's Three Centuries Macroeconomic Dataset Version 2.3 - 30 June 2016. I have updated the income figures based on the ONS: Series code KAB9, adjusted to bring the figures inline with the Bank of England's.
For a comparison of prices in 1977 adjusted for inflation see Infation adjusted prices for 1977
By Steven Braggs, updated May 2022
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